Industry
Technology
Client's Challenge
BP3 Global, a leading VAR in business process optimization, RPA, and AI, excels at driving efficiency and digital transformation. Yet, like many high-performing organizations, they faced challenges aligning sales and marketing, highlighting the need for an integrated solution to manage customer relationships, joint marketing, and solution selling.
Results
Through Orange Marketing's tailored HubSpot implementation, solution-based selling was streamlined, campaigns improved, dynamic content enabled, and customer relationships strengthened, driving efficiency and expanding reach.
Services
Salesforce Migration, Pardot Migration, Resource Library Buildout, Marketing Automation
"Orange Marketing was a huge help during a big implementation project... implementing a cutover from Pardot/UnBounce to HubSpot Marketing Pro, Salesforce data integration, a custom resources library with landing pages, thank-you emails, and a 25-step marketing content nurture."
About BP3 Global
Founded in 2007, BP3 Global specializes in business process optimization, offering expertise in BPM, RPA, and AI. They drive digital transformation by enhancing efficiency and growth through tailored consulting, process improvement, and advanced technology solutions.Challenges for Value-Added Resellers
As a VAR, BP3 Global needed a platform that could support the complex demands of their business model, including:
- Solution Selling: A core strategy for VARs, solution selling requires a flexible CRM system to customize processes, track sales, and demonstrate the value of tailored solutions.
- Joint Marketing Initiatives: Promoting VAR offerings requires collaboration with technology vendors. Effective co-marketing depends on centralized campaign management and seamless data flow across platforms.
- Dynamic Content Management: To address diverse client needs, BP3 needed tools to personalize communication across different audience segments.
The Pardot/UnBounce setup BP3 initially used didn’t fully support these requirements, leading them to seek a more robust, unified system.
Orange Marketing's Approach
As a HubSpot Diamond Partner with significant experience supporting VARs, Orange Marketing was well-positioned to assist BP3 Global. They crafted a customized HubSpot implementation, migrating BP3 from Pardot/UnBounce to HubSpot Marketing Pro, fully integrated with BP3’s Salesforce data. Key focus areas included:
- End-to-End HubSpot Setup
Orange Marketing built a seamless HubSpot setup tailored to BP3’s needs, covering marketing campaigns, sales pipeline tracking, and customer relationship management.
Additionally, they developed a Resource Library to streamline content access for both the BP3 team and clients, enhancing information sharing and accessibility. This setup aligned HubSpot’s capabilities with BP3’s solution-selling strategy, ensuring the team could track and demonstrate the value of each tailored solution. - Solution-Based Sales Enabled
HubSpot’s robust CRM allowed BP3 to design comprehensive sales workflows aligned with solution selling, providing sales teams with a full view of client interactions and pipeline stages. This facilitated a more consultative sales approach, allowing BP3 to demonstrate the tangible benefits of their customized solutions. - Co-Marketing Initiatives Empowered
With HubSpot’s collaborative campaign tools, BP3 was able to engage in co-marketing initiatives alongside vendor partners more efficiently. The streamlined campaign management features enabled seamless coordination, helping BP3 reach new audiences and showcase their unique offerings. - Leveraging Dynamic Content
Orange Marketing configured HubSpot’s dynamic content capabilities to allow BP3 to personalize messaging based on customer segments. This functionality enabled BP3 to deliver more relevant and targeted communications, enhancing customer engagement and satisfaction.
We couldn't have done this project without (Orange Marketing's) kindness and help. Thank you, OM! - Julia Wells, Marketing Manager, BP3 Global
Results and Impact
The collaboration resulted in a transformative shift for BP3 Global’s marketing and sales operations:
- Streamlined Sales Processes: BP3’s sales pipeline became more organized and visible, helping sales teams focus on solution-based selling and tracking customer interactions effectively.
- Enhanced Marketing Capabilities: By integrating HubSpot Marketing Pro with Salesforce, BP3’s marketing initiatives gained cohesion, enabling the team to execute campaigns more effectively and reach target audiences through personalized content.
- Improved Client Relationships: HubSpot’s integrated CRM provided BP3 with a 360-degree view of client interactions, strengthening relationships and enhancing customer satisfaction.
Orange Marketing’s expertise and strategic guidance enabled BP3 Global to transform its marketing and sales approach, achieving a cohesive, robust system that supports their ongoing growth and customer-focused initiatives.
Want to learn how we can help you?
Ready to optimize your sales, marketing, and CRM like BP3? Schedule a consultation with Orange Marketing to unlock tailored solutions for your business!
