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Case Study: Isos Technology Sales & Marketing Tech Stack Consolidation

How an Atlassian Platinum Solution Partner consolidated their complex sales & marketing tech stack into one integrated HubSpot solution!

Case Study! Isos Technology Sales & Marketing Tech Stack Consolidation

In late 2019, Isos Technology, a top Atlassian Solution Partner, realized they had a problem. No matter how hard they tried, they had topped out in net-new revenue growth. Fragmented sales and marketing processes and software tools prevented them from smoothly running a sales and marketing pipeline or regularly assessing performance to grow. 

When Isos came to us, we knew just what to do. Orange Marketing implements aggressive sales and marketing integrations and processes and educates clients on keeping the momentum going as business scales.

Case Study Isos Tech StackDownload our new case study and learn how we helped Isos reduce and integrate their tools and processes with powerful results, including:  

  • An increase in revenue over the past 5 quarters 
  • A 30% increase on deals closed-won  
  • A 19% increase in MQLs  
  • A 15% increase in SQLs 
  • And much more! 

This case study is a must-read for technology companies needing to jump-start results or any company whose sales and marketing tech stack has become unwieldy.

Get the case study!

Frequently Asked Questions

How does Orange Marketing help B2B companies consolidate their sales and marketing technology with HubSpot?

Orange Marketing helps B2B companies replace disconnected CRMs, marketing automation platforms, websites, and reporting tools with a unified HubSpot platform. We manage the entire process—from strategy and migration to optimization and training—so your teams can work from a single source of truth and scale more efficiently.

When should a B2B company consider consolidating its tech stack into HubSpot?

If your sales and marketing teams are using multiple tools that don't communicate well, it may be time to consolidate. Orange Marketing helps B2B organizations migrate to HubSpot when they're experiencing data silos, inconsistent reporting, manual processes, or difficulty measuring marketing's impact on revenue.

Can Orange Marketing migrate our CRM, website, and marketing automation to HubSpot?

Yes. Orange Marketing specializes in end-to-end HubSpot migrations, including CRM data, websites, blogs, landing pages, marketing automation, reporting, and integrations. We help B2B companies preserve critical data while minimizing downtime and ensuring a smooth transition to HubSpot.

Why do B2B companies choose Orange Marketing as their HubSpot implementation partner?

As a HubSpot Diamond Solutions Partner, Orange Marketing goes beyond technical implementation. We combine HubSpot expertise with demand generation, RevOps, content strategy, and sales process optimization to help B2B companies improve efficiency, generate more qualified leads, and drive measurable business growth.

How can HubSpot improve sales and marketing alignment for B2B companies?

HubSpot gives sales and marketing teams a shared platform to manage customer data, automate workflows, track campaign performance, and measure revenue attribution. Orange Marketing helps configure HubSpot around your unique business processes so teams can collaborate more effectively, improve lead handoffs, and make data-driven decisions.