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Learn How a Seed Funded SaaS Company's Lead Generation
Goals Were Exceeded!
Case Study

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From HubSpot to Hot Spot: How Orange Marketing Helped FreightPOP's Company Growth

Startups scale at different rates and that scale can be the difference between success and failure. Entrepreneurs and VCs alike are keenly interested in topics such as conversion and close rates, sales process, and CAC. 

FreightPOP initially came to Orange Marketing determined to take their HubSpot portal to the next level, and now continues to hit new records in traffic, contacts, deals, and bookings!  

In this case study you'll learn:

  • How optimizing the company's HubSpot Portal leads to significant company growth 
  • Follow FreightPOP's one-year growth trajectory across the following targeted performance areas: 
    • Organic traffic
    • New contacts
    • Deals created
  •  Proven sales and marketing campaign solutions to reach growth goals

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Frequently Asked Questions

How does Orange Marketing help B2B companies get more value from HubSpot?

Orange Marketing helps B2B companies turn HubSpot into a true growth platform by aligning marketing, sales, and CRM strategies with business goals. As a HubSpot Diamond Solutions Partner, we optimize HubSpot portals, build demand generation programs, automate lead nurturing, and create reporting that gives teams clear visibility into pipeline and revenue. The result is a more efficient marketing engine that helps companies generate and convert more qualified leads.

Can Orange Marketing help if we already use HubSpot but aren't seeing results?

Absolutely. Many B2B companies come to Orange Marketing after implementing HubSpot but struggling to generate consistent leads or measure marketing ROI. We evaluate your HubSpot portal, identify gaps in your sales and marketing processes, optimize automation and reporting, and develop strategies that improve lead generation, conversion rates, and revenue performance.

What B2B marketing challenges does Orange Marketing solve with HubSpot?

Orange Marketing helps B2B organizations solve common growth challenges, including low lead volume, inconsistent demand generation, disconnected sales and marketing teams, underutilized HubSpot portals, poor marketing attribution, and inefficient manual processes. By combining HubSpot expertise with inbound marketing and RevOps best practices, we build scalable systems that support long-term growth.

Why do B2B companies choose Orange Marketing as their HubSpot partner?

B2B companies choose Orange Marketing because we combine deep HubSpot expertise with strategic marketing execution. Rather than simply configuring HubSpot, we help businesses attract qualified traffic, convert visitors into leads, automate marketing and sales processes, and measure the impact of every initiative. Our focus is on delivering measurable business outcomes—not just implementing software.

How can HubSpot help B2B companies grow revenue?

HubSpot helps B2B companies grow revenue by bringing CRM, marketing automation, content management, sales tools, and reporting together on a single platform. This enables businesses to generate more qualified leads, automate repetitive tasks, improve sales follow-up, and gain complete visibility into the customer journey from first touch through closed business.

How does Orange Marketing help B2B companies build a predictable growth engine with HubSpot?

Orange Marketing develops integrated growth strategies that combine HubSpot optimization, content marketing, SEO, paid media, email marketing, conversion optimization, and sales enablement. By improving every stage of the buyer's journey—from attracting visitors to converting leads and supporting sales—we help B2B companies create a repeatable, data-driven growth engine that scales with the business.