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This safe xls file is a template you can use to create and manage all your campaign urls. A consistent naming convention will allow you to roll up to the Channel level (for example, social, emails, etc.), or to see all the results of a given campaign (your event campaign, white paper campaign, etc).
This template is designed for B2B marketers and gives you:
Uploaded to Google Sheets, this template allows you and your whole team to collaborate and stay on the same page.