Industry
Nonprofit/Association
Challenge
The North Dakota Safety Council (NDSC) offers a wide range of life-saving programs, but their data was trapped across multiple platforms. Without a unified view, they couldn’t identify their most engaged organizations, or readily establish where to focus outreach for the greatest impact.
Results
By partnering with Orange Marketing, NDSC integrated a centralized data lake with HubSpot, enabling a 360-degree view of each company’s engagement across events, training, sponsorships, and more. Now, they can launch targeted outreach with confidence—and scale their safety mission across the state.
Services
CRM Implementation, HubSpot Integration, Nonprofit Marketing Automation Strategy, Data Lake Architecture & API
About NDSC
The North Dakota Safety Council (NDSC) is a private nonprofit dedicated to community and workplace safety throughout the state.
NDSC focuses on four core areas:
• Workplace & Community Safety
• Driver Safety
• First Aid & Emergency Response
Each year, NDSC trains over 35,000 individuals, hosts thousands at its annual Safety Conference, and partners with organizations across North Dakota to improve safety outcomes.
Background
NDSC had built a strong foundation of training, events, and safety advocacy—but as its programs grew, so did the complexity of its data. Key information was spread across:
• A learning management system (LMS)
• Event management tools
• SharePoint for sponsorships
• QuickBooks for financials
There was no central source of truth to answer critical questions like:
• Who are our most engaged member companies?
• Which industries need additional support?
•How can we better cross-promote products and training?
That’s when NDSC turned to Orange Marketing and HubSpot.
The Challenge
NDSC needed a smarter way to connect the dots across its growing impact. Their top pain points included:
🔸 Disparate Systems – Data lived in silos, making it difficult to identify trends and engagement.
🔸 No Unified Company Record – There was no way to view a company’s full relationship across training, memberships, sponsorships, and purchases.
🔸 Limited Targeting Capabilities – Without clear segmentation, they couldn’t efficiently tailor outreach for events, training, or product marketing.
They wanted one thing: a clear, unified view of how every company engages with their offerings—so they could make every message count.
The Solution
Orange Marketing collaborated with NDSC to configure HubSpot in a way that met their unique nonprofit and public safety needs.
✅ External Data Lake + HubSpot Integration
NDSC centralized their fragmented data into an external data lake and integrated it into HubSpot, creating a powerful 360-degree engagement view.
✅ Custom Object Setup & Segmentation
We helped configure HubSpot objects and properties to reflect their real-world relationships—training, memberships, sponsorships, and product purchases—all tied back to each company.
✅ Campaign Enablement for Marketing Teams
With HubSpot now at the center of their marketing efforts, NDSC can run targeted campaigns with ease. From conference invitations to safety training promotions, they now engage the right people at the right time.
✅ Ongoing HubSpot Enablement Support
We partnered closely with the NDSC team to empower their internal champions—ensuring the system works for them, not the other way around.
The Results
NDSC’s investment in a unified data strategy and HubSpot CRM is already paying off:
⇒ Conference Campaigns Live in HubSpot – Registration and exhibitor marketing is now centralized and targeted.
⇒ Smarter Outreach for Safety Programs – With full visibility into which companies engage (and which don’t), the team can promote safety offerings more proactively.
⇒ A Scalable System for the Future – As NDSC continues to grow its impact, HubSpot will grow with them—supporting expansion into new industries, training types, and community partnerships.
Thanks to their commitment to innovation, NDSC is proving that when the right tools meet the right mission, entire communities benefit.
And yes—North Dakota is getting safer.
Helping Nonprofits Do More with Less
We help nonprofits like the North Dakota Safety Council get more impact out of every resource.
As a HubSpot Certified Diamond Partner with 120+ five-star reviews, we specialize in:
• Smart CRM setups for donors, grants, volunteers, and sponsors
• Automated campaigns to save time and boost engagement
• Clear reporting to show results and secure funding
If you’re ready to stretch your resources further and streamline your outreach, we’re ready to help. See how we support nonprofits.
