The AI Visibility Playbook: AEO Briefing for B2B Marketers. 10 AEO Tactics for 2026
Watch the Recording here.
See the Presentation slides here.
*AEO Webinar Sources List.
Frequently Asked Questions
What is Answer Engine Optimization (AEO) and why does it matter for B2B companies right now?
Answer Engine Optimization is the practice of optimizing your content so AI tools like ChatGPT, Perplexity, and Google AI cite your company directly in their answers. With AI Overviews reducing click-through rates by nearly half and AI-driven traffic growing rapidly, AEO determines whether your business still shows up where buyers make decisions.
How does AEO help my company get cited in ChatGPT, Perplexity, and Google AI?
AEO focuses on the structured content, authority signals, and offsite credibility that answer engines rely on when generating responses. By implementing the onsite and offsite tactics covered in the briefing, your content becomes more visible, more trustworthy, and more likely to be pulled into AI-generated answers.
What will I learn from the AEO Briefing recording?
The briefing covers current AEO best practices, how AI Overviews are impacting traffic, HubSpot’s perspective on the shift, B2B-specific strategies that increase visibility, the onsite and offsite tactics that help content get cited, and how to measure impact using practical tools. It includes 30 minutes of strategies followed by 15 minutes of Q&A.
Who is the AEO Briefing for and why should I watch it?
The recording is designed for B2B marketers, founders, and revenue leaders who need to adapt fast to the shift toward AI-powered search. If you want a clear Monday-morning action plan for increasing visibility, improving conversions from AI-driven traffic, and staying competitive in an AI-first search environment, this briefing will give you the essentials.
Latest Blog Posts
What B2B Marketers Can Use from the Last Week's AI for Writers Summit
Last week’s virtual AI for Writers Summit from the Marketing AI Institute brought together thousands of marketers from 95+ countries for a focused look at how...
[LIVE SESSION MAY 15] The AEO Playbook: What's Working + HubSpot's New Prompt Visibility Tools
[LIVE SESSION MAY 15 YOU DO NOT WANT TO MISS] Everyday a prospect asks AI for the best companies that do what you do. And if you're like most B2B marketers, y...
HubSpot Updates - Monday Recap - May 11, 2026
May’s HubSpot updates continue to focus on helping teams move faster and work smarter behind the scenes. From a more intuitive file management experience to...