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Industry
Technology
Challenge
Intuilize, a distribution tech innovator, initially implemented a sophisticated HubSpot infrastructure through a consultant. As the startup evolved, it found that a more streamlined approach would better serve its marketing automation needs. While the original setup offered comprehensive capabilities, Intuilize needed a solution that aligned more closely with its current team size and operational requirements. Additionally, it had a wealth of valuable content that wasn’t being fully leveraged to drive industry thought leadership.
Results
Orange Marketing, a HubSpot Diamond Partner, helped Intuilize streamline its HubSpot processes, enhancing marketing efficiency. By refining workflows, implementing a structured content strategy, and maximizing event and webinar ROI, Intuilize boosted engagement and established itself as a leading voice in the distribution industry.
Services
HubSpot Marketing Operations & Optimization, Content Repurposing & SEO Strategy, Webinar & Event Marketing
About the Client
Intuilize provides AI-powered pricing and inventory optimization for distributors, helping them maximize profitability through data-driven decision-making. Their platform integrates seamlessly with ERP and eCommerce systems, offering cutting-edge analytics tailored for the distribution industry.
Background
Intuilize had invested in HubSpot to power their marketing and sales operations, but their setup, built by a talented consultant, was a little complex for where they were at the time.. This created inefficiencies, making it difficult to execute campaigns and leverage automation effectively.
In addition, they had a deep library of valuable content—industrial magazine contributions, customer testimonials, webinars, and how-to videos—but lacked a structured process to repurpose and distribute it efficiently.
Their primary goal was to streamline HubSpot operations to improve marketing execution while ensuring that their expertise in distribution technology was showcased through consistent content and thought leadership efforts.
Challenges
Despite having a powerful CRM and marketing automation platform in HubSpot, Intuilize struggled with:
- Complicated Workflows – The previous implementation was too intricate for their needs and abilities, making it difficult for the team to manage and execute marketing campaigns efficiently.
- Lack of Marketing Agility – Due to the complexity of their setup, even simple content and email marketing efforts became time-consuming.
- Underutilized Content Assets – Their existing content was valuable but scattered across platforms like WordPress, webinar recaps, and industry articles, with no structured plan for repurposing it effectively.
These obstacles slowed down their ability to engage prospects, build their brand, and drive demand generation efforts.
The Solution
Orange Marketing stepped in to streamline HubSpot operations while also enhancing Intuilize’s marketing strategy. Working collaboratively, we identified opportunities to simplify their marketing workflows while preserving core functionality. This optimization enabled the Intuilize team to manage their lead nurturing process more effectively, ensuring seamless handoffs between marketing and sales teams.
HubSpot Operational Improvements
✅ Worked Within Existing Infrastructure – Instead of overhauling workflows, Orange Marketing focused on optimizing existing HubSpot processes to reduce friction and improve usability.
✅ Simplified Execution—By minimizing unnecessary steps and improving clarity in automation, Intuilize's marketing team was able to execute campaigns more efficiently.
✅ Implemented Smarter Content Distribution – Leveraged HubSpot’s automation tools to distribute blogs, newsletters, and promotional content seamlessly.
Thought Leadership & Content Strategy
✅ Repurposed 50+ Content Pieces – Transformed existing industry articles, webinars, and customer testimonials into SEO-optimized HubSpot content.
✅ Launched a Consistent Newsletter & Blog Cadence – Created a structured approach to regular content distribution, reinforcing Intuilize’s thought leadership.
✅ Maximized Webinar and Conference Marketing – Developed a process for capturing valuable conference insights and repurposing them into marketing content.
✅ Executed a High-Impact Webinar – Organized a successful webinar that significantly boosted engagement and lead generation.
By focusing on operational efficiency first, Orange Marketing made it easier for Intuilize to execute marketing initiatives without the friction of an overly complex system.
The Results
Orange Marketing’s strategic approach yielded significant improvements in Intuilize’s HubSpot operations and overall marketing execution:
- More Efficient HubSpot Execution—Thanks to a streamlined system, marketing campaigns were launched faster and with less effort.
- Higher Engagement Through Thought Leadership – A structured content strategy increased brand visibility and positioned Intuilize as an industry authority.
- Successful Newsletter & Blog Execution – Consistent content efforts reinforced credibility and drove engagement.
- High-Impact Events – A standout success that generated leads and solidified Intuilize’s reputation in distribution technology.
Unlocking Efficiency and Thought Leadership
By optimizing HubSpot operations and implementing a structured content strategy, Orange Marketing empowered Intuilize to execute marketing campaigns with ease and establish itself as a thought leader in distribution technology.
🔧 Want to get more out of HubSpot while positioning your brand as an industry leader? Let’s talk!
