The AI Visibility Playbook: Live AEO Briefing for B2B Marketers

LIVE!!! Thursday, Nov. 20th, 9 AM PT, 12 PM ET

Your buyers are asking ChatGPT, Perplexity, and Google AI about where to buy everything now. If your company isn't showing up in those answers, you're losing deals before you know they exist.

The numbers tell the story: now that AI Overviews appear in search results, click-through rates have dropped by 47%. Meanwhile, AI-driven traffic is growing 527% year-over-year. B2B buyers have already moved. The question is whether your visibility strategy has kept pace.

Our 45-minute live briefing cuts through the noise. We have researched the latest developments in Answer Engine Optimization (AEO) so time-strapped B2B marketers don't have to. 

You'll get 30 minutes of current AEO best practices, complete with sources, and actionable strategies you can implement immediately, followed by 15 minutes of Q&A where you can ask about your specific situation.

What You Will Learn:

Rebecca Gonzalez, CEO of Orange Marketing and HubSpot Diamond Partner, will cover:

• Critical differences between AEO and traditional SEO, and why BOTH matter
• HubSpot's latest thinking on AEO after their CEO called the traffic shift a "traffic apocalypse"
• B2B-specific strategies that actually move the needle
  • Onsite AEO tactics that get your content cited by AI engines
  • Offsite AEO strategies that build authority where AI tools look for answers 
• How to measure the impact of AEO strategies, including what tools to use

At HubSpot's Inbound 2025, they stated: "Traffic from LLMs converts 3X better." That traffic is worth a lot more than traffic in the past. Organizations implementing AEO are seeing higher conversion rates from AI-driven traffic. 

This briefing won’t be theory or hype. Every claim will be sourced. Every strategy is designed for implementation. We're not claiming to be the final authority on AEO because nobody can be when the space evolves this fast. We're curators bringing you the research and intelligence you need to make informed decisions.

You will leave the briefing with a clear action plan for Monday morning.

Speaker:

Rebecca Gonzalez is CEO of Orange Marketing, a HubSpot Diamond Partner with 140+ five-star reviews. She's spent eight years building a lean agency that stays ahead by testing, measuring, and pivoting daily. When AI Overviews started changing traffic patterns, Rebecca's team was already researching AEO strategies and implementing them for B2B clients. She doesn't claim to be the expert on AEO—she's the practitioner sharing what's working right now.