The AEO Playbook: What's Working + HubSpot's New Prompt Visibility Tools

Real client case studies and a first look at AEO tools HubSpot just launched

Friday, May 15, 2026 | 10 AM PT | 1 PM ET

AI is changing how buyers choose vendors.

They are not clicking. They are asking. And your brand may not be showing up.

This session shows what is working right now to get recommended by AI tools and chosen by buyers.

What You’ll Learn:

Why inbound traffic is dropping and what is replacing it
How AI decides which companies to recommend
The trust signals that matter now (and what gets ignored)
What HubSpot just launched and how to use it
How to test the prompts your buyers are using
What real B2B companies are doing to recover pipeline

Real outcomes you’ll see:

How one company avoided the organic traffic drop entirely
How another reversed declining performance with AEO changes
How AI-driven leads convert faster and close with less friction

Plus --- NEW HubSpot Prompt Visibility Tools AEO Demo:

HubSpot has just released best-in-class prompt visibility tools
Shows results by LLM and across your competitors
Provides a "prompt visibility score"
And suggestions for new content

Who this is for:

B2B marketers responsible for pipeline, performance, and growth.

Your Host & Co-Presenter - Rebecca Gonzalez:

Rebecca Gonzalez is CEO of Orange Marketing, a HubSpot Diamond Partner with 150+ five-star reviews. She's spent eight years building a lean agency that stays ahead by testing, measuring, and pivoting daily. When AI Overviews started changing traffic patterns, Rebecca's team was already researching AEO strategies and implementing them for B2B clients. She doesn't claim to be the expert on AEO. She's a practitioner sharing what's working right now.

Co-Presenter - Kirill Ougarov

Kirill Ougarov is Orange Marketing's RevOps Director and an AI and CRM Data Solutions Architect focused on building scalable systems for B2B organizations. With over 20 years across diverse operations roles, he specializes in unifying marketing, sales, and customer data through architecture, automation, and integrations. With a strong technical background and a love for complex challenges, Kirill brings hands-on AI implementation and AEO expertise to data models, system design, and automation, translating emerging strategies into measurable outcomes for real businesses.

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FAQs & Live Session Topics

What is the AEO Playbook webinar about?

The AEO Playbook webinar explains how AI is changing B2B buying behavior and what marketers need to do to stay visible when buyers use tools like ChatGPT, Gemini, and Claude to research vendors.

What will I learn from the AEO Playbook session?

You will learn how AI decides which companies to recommend, what trust signals matter most, how to test real buyer prompts, and what strategies are working right now to recover pipeline performance.

Who should attend the AEO Playbook webinar?

This webinar is designed for B2B marketers, demand generation leaders, and growth-focused teams responsible for pipeline, inbound performance, and revenue contribution.

Why is AEO important for B2B Marketers?

AEO, or Answer Engine Optimization, is important because buyers are increasingly relying on AI tools instead of search engines, which reduces website traffic and shifts visibility toward brands with strong external trust signals.

What are AI trust signals in marketing?

AI trust signals include third-party reviews, media mentions, case studies, partnerships, and structured website data that help AI tools determine which companies are credible and worth recommending.

How can I improve my company's visibility in AI tools?

You can improve visibility by collecting reviews, publishing open and structured content, earning mentions in trusted publications, testing buyer prompts regularly, and aligning your content with how AI evaluates credibility.