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The 2026
HubSpot Portal Audit Report
What 3 Years of Portal Audits Found
Know What's Really inside Your HubSpot
After hundreds of portal audits, from simple Starter setups to multi-brand enterprise instances, we kept finding the same mistakes. Every portal had attribution problems, and 85% were paying for marketing contacts they never emailed. This report shows what we found and exactly how to fix it.
Inside, you'll learn how to:
- Stop paying for seats, contacts, and hubs you don't use
- Clean up lifecycle stages and duplicate data
- Fix broken workflows and lead routing
- Improve email deliverability and tracking
- Get your portal ready for HubSpot's newest features!
Get more out of the HubSpot you are already paying for!


