Marketing Leader AEO Playbook

The rules of discoverability are changing fast.

AI tools are reshaping how buyers evaluate vendors before they ever visit your website. This practical playbook shows you how to adapt your marketing strategy so your company is cited, trusted, and recommended by AI-powered search systems.

Inside, you'll learn how to:

• Build the authority signals AI tools trust and cite
• Increase visibility in AI-generated search results and vendor shortlists
• Use PR, reviews, events, and partnerships to strengthen discoverability
• Expand thought leadership beyond your website to influence AI-driven research
• Audit and improve your company’s AI visibility in just 30 days